![]() I find it fascinating to look deep into the thought processes and design strategies of talented creatives and the new Twitter logo is a great example of a piece of work that has a lot to teach us. What Do You Think of The New Twitter Logo? When you’re sketching logo concepts, don’t sweat it if you draw a line that won’t conform to a perfect circle. This strategy is meant to be a tool to help refine your work, not inhibit your creativity. Though there are exceptions where you might start with these tools, I’m inclined to agree. Popular logo designer Graham Smith recommends using “ guides, grids and pretty circles” not as a starting point in your design process but as a way to add that finishing touch that really completes the project nicely and showcases things like how to use the space around the logo. Make sure the spacing is consistent and logical and that both your curves and angles are consistent in the places where they should be and intentionally different everywhere else. The lesson here is that when you’re perfecting a logo design, you should always be thinking about proportions and to some degree, mathematical relationships. Using two circles as the primary guides however, the entire logo has a sort of clean, simple look that makes it works great as a brand icon. ![]() If Twitter had randomly drawn the curves by hand for the bird, the degree of curvature might be inconsistent from line to line. There’s really nothing more to it than that, despite what you might hear from hippie designers who think absolute perfection is as easy as using a magic formula. The real reason behind these ideas isn’t anything complex and mysterious, the simple truth is that using this method can resulted in a well balanced, consistent piece of artwork. “There’s really nothing more to it than that, despite what you might hear from hippie designers who think absolute perfection is as easy as using a magic formula.” Though the Twitter logo has gone through a ton of changes, many of which included no bird at all, by my count, there have been five major iterations of the actual Twitter bird formerly known as Larry. No extra moniker is needed, implied or used in any way. I could be wrong, but I’m guess that the new bird is Twitter, period. However, given the above statement, “Twitter is the bird, the bird is Twitter”, it seems to be that the name Larry will be laid to rest. You don’t see a picture of a check mark, you see the word Nike, even if it’s not explicitly written out.Īs a side note, historically speaking the Twitter bird was named Larry (yep, Larry bird.). If effectively produced and executed, your brain instantly links the symbol with the word. I personally love it when logos reach the stage of being a simple, ubiquitous icon. The previous versions of the logo were often shown with or without the text, which may or may not have appeared in the same position in relation to the logo.
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